Thursday, August 17, 2017

contents page and onpage content that google loves so much

By Admin Baby Drivers  |  August 17, 2017

Content Page that Google loves so much

contents page and onpage content that google loves so much, Now, you have your niche keywords ready to do some serious SEO work. From creating great content to inserting keywords into your webpage. Let’s start with the content first.

contents page and onpage content that google loves so much

When SEOs saying about contents page, they most likely talking about text articles. You may plan to have image and video gallery on your site but to do well on Google without being famous (like the oatmeal.com who is known by drawing funny cartoon), you need text articles.

So, first thing you need to do in winning Google’s heart is adding new quality articles to your site. You should think about content even before your site was born. For many of my clients who started a new site, I always suggest them to plan ahead the content before they even start designing the web page content template. Because once you launch your site it is like open a restaurant, you can’t crap out half way ran out of food. You need a big supply of page content.

So here you go, these are the qualities in an article you should aim for, in order to please your users and for Google to reward you well in the search result:

1. 1,000+ words

Since 2016, the length of an article becomes very important to rank high on Google. If you have been googled and read articles from top 30 ranks you should noticed, it’s very rare to see thin articles (like less than 500 words) ranking high these days. So, length matters. Have your users scroll down like there’s no tomorrow. Longer article, add more sub headers (H2) with more useful information is always better but don’t make it long just the sake of it. How long exactly you ask? As I told you, look at the top ranks, they are your competitors, just check for their weaknesses. This is one of them. If all the top 10 ranks with high quality content have 1,000 words, your job is to do 1,500 words or more.

This is an article post that has minimum length. (Do this in an ordinary day)
This is an article post that has long length. (Do this when you feel competitive)

2. Be original

It’s no secret that Google hates duplicate content. Copying content from other sites is bad for ranking. It also can make Google look bad to its users. Your content must be original and unique, you must write your own or hire your own content writer. Do not even copy a line or two from other sites exactly (except for quotes). Wait there’s more. Not being a duplicator is one thing, and not writing with your voice is another thing. Having your own voice is the simplest way to be original. Be yourself! Add you own opinions, your own thoughts, your own stories from time to time, be human, don’t be a robot and users will love you for it. When users love you, Google will also love you.

3. Great headline

Although Google doesn’t say this is needed but for modern day SEOs, this is how we indirectly please the algorithm “RankBrain”. You need to make sure that yours headlines are better than all the top ranks. Create question marks in user’s head, make them curious or write controversial title, whatever to make it the most interesting. Go study about how to make great headline.

4. Be fresh

SEO websites need oxygen just like us and its oxygen is fresh content. If you stop feeding it with new content, it will slowly die out on Google. I used to have so many blogs left to die like that. Lost passion. Bored. No new content added for months, then all the ranks were dropping like flies. Google needs fresh content. It makes Google look good in search result. Google gives credit to websites that update more regularly. How often you should update your content? Just look at the most popular sites in your industry and you check their content dates. I say, usually, a decent blog would update at least 1-3 new posts every day. But for a news blog, it should do even more. You can’t just update your blog once a week and expect Google to give your site great ranking. Google is a tough space. If you don’t do it, there will always be other sites who update more, ready to replace you any day.

5. Be the best answer

People say this and that about creating quality content but nobody ever mentioned that quality content most of the time is no different to having the best answer. Looking from user’s perspective, when searching on Google, all they need is the best answer. Only the best answer will have users stop searching. Once you have your keyword, look at your top rank competitors and ask, is your content the best result out of them all? If not, what are you going to do about it? What do they lack? What points do they miss? Does it need more pictures to explain or a video? More length? More Sub headers? Just be the god damn best answer you can be in anyway you can in every content, be what suppose to rank high and Google will reward you much easier.

In addition, the line between great content to users and great content to Google is getting thinner every day. If you are curious to know how to please your user in creating great content, read more here kissmatrics. And if you love writing great content and want to keep improving? This is the blog to read. 

Google also has a short guide on creating great content here

Once you have great content, now it’s time to have Google understand it with on-page optimisation. Next!

How to do optimisation web page content

Quality content is not enough.

Just 5-6 years ago, quality of content was not even included in the main ranking factors. Google recommended so but it couldn’t differentiate between good and bad content. You could just write crap and rank high if your site has good backlinks. Today, Google is getting smarter, it spots a great content from a mile away or…does it? 

It doesn’t always.

Google may be smarter but not that smart (yet). Sometimes, it’s down right stupid. Even with the brand new A.I., it still ranks so many keywords for the wrong pages. It still having problem understanding webpage’s context and website’s credibility can blind Google from the truth. That’s why we still see worse answers being ranked higher than the best answers. So, just write quality content alone and pray, could result in low ranking or worst, ranking for the wrong page. You need to make your webpage more relevant.

That’s where on-page optimisation comes in.

On-page is about making your webpages more relevant to their target keywords. It’s about helping Google understands your webpage more, so it can rank you better. This can be easily done by inserting your target keywords into the 4 elements of your webpage:
  1. Domain name and URL
  2. Header or headline (H1 including sub headers H2, H3..)
  3. Meta tags
  4. Body text
I know there are more elements in a webpage but only these 4 are what Google cares about. Google looks at these 4 elements to learn what your page is all about. Your job as the on-page optimisation implementer, you must make sure to insert your aiming keyword into each element and make them look as natural as you can.

You don’t need to know HTML to do this, but it would help a lot if you did. HTML is also easier than you think. But if you are not planning to lose more hair right now, you can stick with the SEO work and create a keyword mapping excel fie and send it to your web developer to do it for you. 

As for keyword mapping file, you can use mine if you want:
Download it here
(There are many sheets in this file, please checkout each one)

What the hell is Google Snippet?

Before we get into the on-page optimisation in each element, I feel you need to know about Google snippet first. What’s snippet anyway? Well..you have seen it every day, you just don’t know it. This is what it looks like:

contents page and onpage content that google loves so much

Today more than ever, more clicks on Google equal higher rank and a snippet is responsible for this. Apart from being ranked #1 - #10, what your snippet looks like, directly affect the number of clicks. (Ranking #1 affect number of clicks more than #2 -#10)

People click more on a search result (a snippet) and consider it to be the best answer for them because they see 2 things in a snippet:
  1. Interesting context
  2. Keywords (they’ve just googled)
Which lead users to best answer content. If you don’t have the best answer, user will go back and google again. If a lot of this happened on a snippet, it will send a signal to Google that that snippet doesn’t deserve the high rank on Google. 

A snippet combines with: Meta Title Tag, Meta description Tag and URL. These are the 3 out of the 4 elements that you have to craft to make it look good as a snippet, not just inserting keywords for the sake of relevancy alone.

To make a snippet look good, It’s about engaging sentences.

It’s not just stuffing a bunch of keywords together to pull as many targets as possible. Ideally, your snippet has to look focus and be better than all the top 10 ranks on Google. It’s the same as saying, who has the best snippet wins. Even rank #3 could win rank #1 with better snippet.

You snippet must focus on a certain answer, do not bombard your snippet with too many topics, nobody can be relevant to everything!

To make a snippet clicked, is also about using every space sufficiently.

If you have tried to sell your secondhand stuff online and tried to craft the title for it on eBay or classified sites or you have wrote your adwords text ad before, you should already familiar with this. It’s every similar.
I’ll talk more about this in the meta tag section. Next, let see how to do on-page optimisation for each element.

On-page1: Domain name and URL

God I miss those days when, if I wanted to rank at top 10 on Google in a few weeks for a keyword “mac notebooks” I would just buy a brand new domain name with that name e.g. macnotebooks.net if not available I would buy .org etc. (this called exact match domain name) or make it slightly different adding my brand name behind it like macnotebooksbobo.com etc. And the top rank was mine. Not anymore. You can still use this technique in low competitive markets and in non-us countries to win over your competitors by a nose. However, in competitive markets, this can send signal to Google saying you are a spammer.

If you asked me today: do I need to have keyword in my domain name to do well on Google? No, you don’t. It’s not important any more. What’s more important is your site credibility and your brand. So, for domain name, think of your brand first than SEO second.

And if you asked me: what domain name extension to use? .com or .tv or etc. I would say once again: look at Google’s top ranks and you should see that most of them are .com. However, other extensions are becoming more popular these days, so keep your eyes open. Also, keep in mind that, .com is still the most rememberable and the most used for big brands, so stick to .com if you can. To Google, domain name and its extension are becoming less and less important.

However, don’t forget that your domain name is another thing that get display on your snippet and every snippet of your site. Just forget the SEO and do whatever that makes your domain name look good and appropriate for your brand. For example, if you name your domain name as, www.seoexpertxxx.tv it would surely get lower click from your snippet than www.seoexpertdallas.com. The first one looks like a porn tv site that’s why!

What still works great for on-page SEO though is the URL. URL is the most important element in on-page ranking factors. It’s always a great feeling to have another element where I can insert more keywords to help Google understands my page even more, and URL is one of them. Each webpage has its own URL like so www.xxxx.com/urllookslikethis. A URL is like an address for each of your webpage. URLs must be SEO friendly (readable human language), you don’t want a dynamic url like /?x8dsub=.

If you don’t understand it, also Google doesn’t understand it.
The best combination in a URL is:
1. Short
2. Contain keywords

If you webpage’s targeting a keyword “mac notebooks” you must insert this keyword into your URL, no excuses. No matter of what your header might be, URL must have a target keyword in it.

About stop words

The length of URL is very important, do not use too long URLs because for one, they send spammy signal to Google and two, people rather click on a snippet that has nice and neat URL. Use your content header for the URL is ok too, as long as your header isn’t too long. If your header is too long (10 words or more), you must filter out all “stop words” first before making it a URL. Stop words like: A, And, The, How, They etc. (See the fulllist on this site)
  • Google doesn’t read “stop words”.
  • So you don’t need them in your URL. For example:
  • Header: How to stop smoking in 10 days
  • URL: /stop-smoking-10days
The shorter URL the better because it will looks nice and neat in a snippet. Google also limits space it display your text in a snippet, you want your target keyword to appear early on the left (keyword prominent factor) to have higher clicks.

To see more examples: google for authority SEO sites and see what most of them are doing for the URLs.

Don’t forget that you might also have URLs with sub directories for your content categories. For example, www.xxx.com/category1/mycontent. So, adding exact target keyword to for your category names is also a good idea too. For example, www.xxx.com/womenshoes/women-running-shoes01 

Hyphen or Underscore?

Always use lowercase and hyphen. Use hyphen to separate your words in keywords to make it easier for Google to understand your keyword. Hyphen is the only thing that Google knows as a word separator. So do not use underscore like how_to_buy_women_shoes.

Be careful for foreign sites and store.

For foreign content sites, if your content is in Chinese, use Chinese in URLs, don’t use english. Because using your user’s language will drive more clicks. Google knows every language now, don’t worry. 

Also, If your whole site that contains about 500 webpages and already doing well in SEO without friendly URLs, and you want to modify them. Do not change all at once in one day or you will lose all your ranks and might not never recover again, and the all organic traffic will go down with it. If you sell stuff online, you could go bankrupt in a day. I would advise you to change a few per day until it’s done and don’t forget to do the 301 redirection for each one so you don’t lose your ranking and your organic traffic. This is very important, I have learnt this the hard way myself, so I’m telling you not to do the same mistake.

Sub domain name vs. sub directory

If you are planning to create a micro site from your mothership site and thinking to use sub domain, think again. A sub domain (e.g. subdomain.mymothersite.com) will be a new site for Google, you have to start the whole credit building all over gain. But for sub directory, Google will treat it as one of you old site. Anyway, before you do this. Do some research about it first. Because the difference could impact a lot of its ranking.

Header or heading (H1) next article Click here.



» Thanks for reading: contents page and onpage content that google loves so much
Author: Baby Drivers

Never fear before trying it and never stop before it works.