Thursday, August 17, 2017

how to keyword research ?.. Find out the opportunity seo ranking

By Admin Baby Drivers  |  August 17, 2017 No comments

KR example 1: a new site

how to keyword research ?.. Find out the opportunity seo ranking, This is the first example, the most common case, a case study of how I and many seo ranking do basic keyword research for a new website.

Story: I 
woke up one day and I decided that I am going to build a blog about “iPhone” so I want to dominate Google with something that has to do with “iPhone”. I also realised that ranking for the word “iPhone” isn’t going to be possible, since there are many scary competitors like Apple.com and many big authority blogs. I have to find other niches instead.

Step 1: I enter the seed keyword “iPhone” in to Google Keyword Planner. I found many more keywords relate to it. Each niche keyword with 3+ words and has at least 10,000 avg. searches per month, I add them to my list. Sometimes I even peek at my competitor sites and see what keywords they optimise for and put them into Keyword Planner to know more about them.


In Google Keyword Planner, you would see that there’s the Competiion column next to the avg. Monthly Searches (search volume), this to show you how competitive in the paid search result, not organic. If it says “High” it means there are high number of people paying adwords for this keyword. For SEO opportunity, I would just ignore this and manual check myself on Google.

Be careful! Traffic gain is only half of search volume!

Keep in mind that the niche keyword’s search volume is relative to the industry demand. In a big demand industry like “iPhone”, surely, there are many keywords with 10,000 search volume. But for lower demand industry, each niche could go as low as 30 searches per month, totally not worth doing SEO at all. So how to know what is the search volume you want?

Think about this, you are ranked #1 on Google on the keyword with 10,000 searches per month, what you gain would be just 50% or less to that number. Basically, 10,000 searches would yield about 5,000 visits per month for you if you ranked #1. Why so low? Because ranking #1 doesn’t mean everyone will click on it.

Step 2: Once I have my list, l starting checking each keyword’s opportunity. Taking “iPhone 7 case” and google it to see what are the top 10-30 ranks. What kind of enemies I am up against? 

For the enemies checking, these are what I watch out for:

Site credibility: are all top 10 ranks are all big brands like apple.com or amazon.com?  If yes, I skip this keyword for now and do the easier ones first.

Meta tags: do all those sites add this exact keywords into their meta tags? If yes, I skip this keyword for now. Because it means everyone is doing SEO for this keyword already.

Content: do you find any of your competitor’s content are well written with nothing to add value to? If yes, I skip this keyword until I can think of something to add value to.

If “no” is the answer to all above, then I would build a blog around that niche keyword. I will aiming to do better than those that failed to provide the best answers to the most obvious questions in my industry.

If all you see are tough competitors on top ranks on Google, then start your blog with the easiest keywords you can find first. Start with just one niche keyword, build your content around it. Create 10-50 articles around that one niche. Just one niche keyword at first until your site starting to ranked in top 100. From then on, it will be easier to start doing the more competitive keywords because once you are in top 100, it means Google is starting to showing the trust to your site.

In other words, for a new site or a new content campaign, just aim for the niche that you have the most chance of winning in short time first. Leave your ego at home!

KR example 2: an old site

What if you already started a website long time ago with 100s of articles already written and want to do SEO. What then? What you need to do in the keyword research process?

What if you already started a website long time ago with 100s of articles already written and want to do SEO. What then? What you need to do in the keyword research process?

I would suggest you to find the webpages that already rank on Google and improve upon those webpages first. What you need to do is the find out which webpages are already ranking on Google. Ideally, you want to gather all the webpages that already rank around #11-50 ranks.

But first you need to know your keywords. So go back to example one and get your keyword list first. Then, you match the keywords you found from the example one to those webpages. Let’s see a case study.

Story: I decided that enough is enough! I have a website contains 100s of articles about dog but its ranking suck so bad on Google. I usually rank around 5th to 10th page of Google for all my pages. I want them to rank better.

Step 1: I did some keyword research (as in example 1) and found 50 keywords that look relevant to my webpage articles. All of them have at least 5,000 searches per month according to Google Keyword Planner.

Step 2: I added all the target keywords I gathered from Google Keyword Planner to my rank checker tool to see if any of my webpages are on what rank on Google. (I will talk about the tools here).Out of all the 50 keywords, the rank checker tool shows me that only 10 keywords my webpages are already in top 100 rank. They are not rank high but they rank and that’s good enough for now.

Now you know that a keyword “how to feed a dog” is the keyword Google think your webpage titled “How I hate feeding my dog sometimes” should be ranking for. And this page is ranked #73 on Google for that keyword.

Now, you have matched the keyword “how to feed a dog” to the webpage “How I hate feeding my dog sometimes”. Now, this webpage has purpose. The purpose of improving the ranking for the keyword “how to feed a dog” on Google to the highest possible.

Step 3: I do SEO: build links, do on-page optimise and improve this webpage content quality and watch the ranking progress to the 1st page of Google and higher. Repeat the steps for each of the webpage. Done.

You need to do this for all your webpages. Create an excel and match each webpage and its url with its keyword so each page has a goal. This is called “keyword mapping” process.

And you keep doing that for all the pages that you need to improve in ranking, they are the webpages already ranked on the top 20 to 100 ranks.

Please note that, this method will let you know 2 things:
  1. What keyword Google thinks your webpage should be ranking for.
  2. Which webpages of yours has the highest potential in going top 10 rank real soon.
(If your site is new you will not rank at all in generic keywords, you also need time). You don’t want to start build ranking from webpages that has no rank at all. You want to gain trust little by little starting with the easiest ones first and the harder later. This way you have more chance of success.

In Google ranking, it’s always easier to improve what you already have than start new.

However, Google might be ranking some of your webpages for the wrong keywords, this is for you to fix later. Fix that webpage with the keyword you want it to rank instead with on-page optimisation: improve the webpage’s content around the right keyword, remove the wrong keyword from the page and add the right one to it….you know once you read in the “Content” section next.

Now let see the last example for keyword research.

KR example 3: a shoe store

What if you already have an online store, selling high demand products and you have no choice but to rank for the highly competitive keywords. What then? Your answer: niche keywords (long tail keywords).

Story: You have an online store selling “running shoes”, your traffic from Google is very low and you know it’s not possible to compete the rank with the big brands like Nike, Adidas etc. In order to cheat your way to the rank #5 to #1 you want to go to different roads from the big brands, the smaller roads that big brands have not optimised for. You must pick one of your product categories and build Google traffic from. Just one
for now. Which category is the easiest to do? Let’s find out.

Step 1: From Google Keyword Planner, you have entered the seed keyword “running shoes”. And since you are in the US, you chose your targeting location as ‘United States’. Now, as you are already selling women shoes, you are very happy to see a relevant niche keyword like “women running shoes” with very high 200,000 searches per month. See this image:

how to keyword research ?.. Find out the opportunity seo ranking


Since the more niches and the longer the words the less competitive, don’t settle just yet. You are going to need more niches in case it is still very competitive on Google, so dig deeper by enter the niche you found back into the Keyword Planner again in the next step.

Step 2: Start over again. From Google Keyword Planner, you entered “women running shoes” with USA targeting already set. Now, you have found synonym but even more niche with longer words like “running shoes for women” with 20k searches and “best running shoes for women” with 18k searches.


These might be niche enough to do, but to make sure that it’s not too competitive you go check what are your competitors on Google with these niche keywords.

Step 3: You google the keyword “running shoes for women” you have found that the top 10 ranks are still big brands and all of them optimised fully for this keyword. However, “best running shoes for women” you have more chance.

You settled on the keyword “best running shoes for women” to build content around this. See content section.

You can also apply this method to your new product or content you might want to have in the future to expand customer base too.

Repeat step 2 or use below method to dig even deeper into a niche.

What if niches you found all still have high and scary competitors? You need to find more niches, by looking for alternative ways to find them like: Google related search, Google autofill search, try keyword software like WordStream etc.

Is Keyword Research Dying?

In order to find the keyword to dominate on Google, you have to find the keyword that has the right balance between the search volume and the amount + strength of competitors and…that’s it? Most of the time yes and there’s something else too.

As Google getting more advanced in understanding context and language and stopped showing us the niche keywords people search for, more and more you will start to hear people saying that keyword research might be dying, like this article.

Google hates SEO. They don’t want us to control their search result. They want it to be unpredictable so we would buy more ads. That’s why Google Keyword Planner and Google Analytics don’t show us everything like they used to. Therefore, it’s harder everyday to know what keyword people are searching on Google. What you see from the Keyword Planner tools are only about 40% of what people actually searching.
 
Consequently, this forces all of us to be more creative in building content. Very soon, it will be more like content marketing than keyword research. So, my advice to you is: do keyword research to have a clear and a worthy goal (possible to rank high and have potential in bringing quality traffic), and keep create great content to your customers.

And remember, before using tools, use your own imagination, picture in your head of what content your customer’s need that all your competitors failed to provide. That’s it for keyword research. If you are confused, I suggest you start doing it right away, you should have more understanding a long the way. Now you have the keywords. You know what you want in life. Next is time to optimise your site with those keywords in the Step 2 of the SEO process.



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Author: Baby Drivers

Never fear before trying it and never stop before it works.

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