Thursday, August 17, 2017

quality ranking factor google seo checker

By Admin Baby Drivers  |  August 17, 2017 No comments

Quality ranking factor google seo checker, Our life as SEOs used to be so easy. Just 10 years ago we could just stuff keywords (search terms) all over our webpages and get to 1st page of Google.com in just a week. All of that ended when everybody did the same thing. And next thing we knew Google was full of spammy webpages. Lots of worthless piece of crap websites.I think this was like in 2005 or something. Surely no search engines with the right mind would let this go on too long because it’s bad for their business. They had to do something about it. Then the big algorithm changes came along and everybody in the SEO industry had to either step up or pack their bags and go home. If you are not interested in packing your bags, this is what you need to follow to step up in this game:

quality ranking factor google seo checker
Then the big algorithm changes came along and everybody in the SEO industry had to either step up or pack their bags and go home. If you are not interested in packing your bags, this is what you need to follow to step up in this game:
  1. Create great content
  2. follow the latest ranking factors
(To keep up with the SEO world even in the year 2030, you only need to google for “ranking factors [number of year]”).

No matter what anybody else say about SEO, these 2 things are all there is to it: Create great content and follow the latest ranking factors. You may also have heard that there are about 200 factors that Google’s algorithm use to rank a webpage with all the changes you need to keep up, don’t get crossed eyes because…

Those factors come down to just 3C:
C1: Credibility, C2: Content and C3: Crawlability (obsolete)

C1 and C2 are a-must have, they can’t be without each other. You may have the best content but if Google doesn’t trust your site, you’re doomed to failure.

As for the C3: as the years roll on and Google gets smarter at finding and gather your webpages information, it makes C3 less important every day. So today I think it’s ok to say that C3 is out, obsolete! and should be replaced with the new 3rd ranking factor of Google’s algorithms….

RANKBRAIN
RankBrain is the brand new ranking factor announced by Google in 2015, and it’s now 3rd important ranking factor. It has much to do with Google’s A.I. Or its machine learning. It can learn user’s behaviour on Google to determine the best result for search term and it will keep improving itself until it can eventually take over the world….just kidding on the last part…or not. Later, I’ll show you how to beat the system.

Now, let me sum it up for you the 3 most important factors in ranking high on Google to date:
  1. C1: Credibility
  2. C2: Content
  3. R: RankBrain (NEW)
It used to be the 3C but now it’s more like 2C + R. These 3 main factors each will have many more sub factors but don’t freak out. Just do it step-by-step starting with the information in this blog first. Leave the little things for later.

Please also keep in mind that these factors are concluded from various trusted sources: Google itself and including well known SEO expert teams who have tested with proven results. I have also tried it with great results and I am here to share and sum it up for you.
However, these are not what Google tells us exactly. Because they don’t tell us exactly, that’s why. If they did, then no books will be needed. But rest assure that even algorithm changes big time again within these 3-4 years (2016 - 2020), to rank high on Google it would still hanging around these 3 main factors.

Next, let see each one of them.

C1: Credibility

Does Google trust your site?
If there’s a reason why in the SEO world use the terms “natural” or “organic” so much, then this must be it. Because trust can only be gain naturally through time, link and word of mouth (at least it’s what Google expect us to behave). Anything else that makes Google trust you is considered to be technically unnatural (that’s the SEO’s task to make it looks natural).

To be in the organic search result, you are supposed to be organic, remember? What you need to know is that your website’s credit is no.1 priority in gaining high ranking on Google. This is why you can still find stupid content webpage ranking high on Google that is because Google already trusted that website. It’s like telling a lie to a person who trust you, he or she is going to trust you no matter what. 

Credibility is what makes SEO so much challenging because it is hard to lie about it.
So let see what makes Google trust you.

C1.1 Time
First thing for the credibility factor, your website needs to get old.

6+

It’s no secret, Google does not trust new websites. In the crowded online world where new sites are being born every second, only a handful continue to raise but so many just quit, there is no way Google would rank your new site a weeks or a few months. You need to prove that you are serious about building your site, and time never lies. Also, as the years roll on, the more time it takes for Google to trust new sites.

How old your site needs to be for Google to trust you? In my experience, it’s usually take at least 6+ month to see some ranking (50-100). My latest client took about 8 months to see her overall rankings to #30 with all the SEO techniques applied.

How long you need to wait depends on the competitive level of your industry. The more demand the more competitors. The more competitors the harder for Google to trust you. And sorry, there is no shortcut to this factor. Time is trust and you can’t buy or build trust without time.

C1.2 Backlinks
Backlink has been the most important ranking factor since Google’s day one. You can have the best content but if you don’t have backlink you might not survive at all. Basically, Google looks at your backlinks to determine your site’s credibility.

Google treats each incoming link (backlink) as a vote. Let say, you wrote an article on your site and link some of the words to other websites like so: stupid cartoon and this mean you have voted for that page and that page then would gain a bit more trust from Google and the more link like this, the higher rank that page would gain. Likewise for your page when others link to you. Therefore, the more incoming links you have from other websites the more trust you gain from Google. But wait a minute. There’s more.

Sure it used to be like the more link the better but all of that ended once again, when everybody rushed out and did the same thing (deja vu) they spam the hell out of building backlinks. They didn’t care where the links came from as long as they are links e.g. Porn sites, low quality forums, free blogs anybody can create in 1 minute etc.

Then Google got tired of this kind of scam campaigns and changed algorithm big time, now all the links must be high quality: links must come from relevant content websites to yours and links must come from high credibility sites in order to gain full trust from Google.

It’s no longer a number’s game.
It’s quality over quantity.

Today, you can have just one quality backlink and beat the shit out of a site with 1,000 of low quality backlinks. What’s worse, the more bad quality backlinks you have, the more damage to your site’s overall ranking.

Remember. The more backlinks you have from different domain names are better than links you have from a website.

It’s called “referring domain names”, which you need many of. For example, it’s usually better to have 2 backlinks each coming from engadget.com and bbc.co.th than having 10 links from just one site, from engadget.com. You can check your own backlinks using backlink checker tool which I talk about later here.

So what to do about backlink?

Write great content and pray for the god of backlink so people would link back to your content naturally? It’s very rare. That’s for people who live in heaven – people are so nice to each other! Not on earth. And if it’s going to happen, it would take years to gain just a few good quality links. Also, to leave things to happen naturally, aren’t actually SEOs way of life. That’s why SEOs need to go out and put our URLs to other sites from time to time. 

C1.3 Domain name’s history
This one is on you pal!
Did you buy a new domain name or second hand? If new, that’s good, go next but old domain name? You better check if it was panelized by Google in the pass or not. If it was, even the SEO god still can’t help you. You need to go tell Google yourself that you are a new owner and promise to behave. Yes, like asking Google for forgiveness for the crime you didn’t do.

Google has a blacklist of spammy websites as domain names. You can easily check by go to Google and type site:[your domain name] and see if it shows your pages, if not, your domain name might have been panelized.

But be careful!

Being panelized completely from index is very rare, site that has been panelized must of pissed Google off so badly. So your site could just be too new and Google doesn’t know you yet. Do submit your site to Google and wait it out for a few weeks and check your site for technical issue first before follow this steps to regain trust from Google:

https://support.google.com/webmasters/answer/35843

Need more info? Read this:
https://www.searchenginejournal.com/10-ways-to-diagnose-a-google-penalty/10566/

And if you are curious about your domain name’s info:
http://whois.domaintools.com

C2.1 Content quality

Your content must be at high quality. I know it’s hard to pinpoint which is high which is low but you know it when you see one. This is easier said than done. But it is what it is.So, let me define it for you.

Your content creation must aim for the best and complete answer to that search term you want to rank for. To me that is quality content.

How would you know if your content is good enough? Comparing your content to top 10 ranks on Google and you would see it. The usefulness, complete answer, right answer, more details, longer length, more images, add videos etc. Do anything necessary to make your content as useful as it can be or at least better than your competitors who already in top 10 rank on Google.

For example, If my blog was about “buying home” and I might want to rank for the word that has search demand like “how to buy a home in Dallas”. Then, before I create my article on this topic, I would google to check top 10 or 20 ranks to see what content is there. Is it incomplete? Are there questions left to be answered? Is there anything wrong with it? Not enough info? Confusing? Can you explain it better? Need more images, videos? You simply need to ask yourself: how can I add value to this?

As the previous image show, there is no webpage provide direct answer to this question, so the chance of winning is very high for me to be the best to answer this and rank high on Google.

Remember, Google already trusted those top 10-20 content to be the best answers on “how to buy a home in Dallas”, so for a new face like yours to have your webpage replace one of top ranks, you have got to add more value to the topic. Make it different, more interesting, more entertaining, easier to read, make it more complete, longer length, anything that you don’t see a dozen times on Google. Do you really think Google would want its search result to be that boring by letting you repeat what everybody else already did? I don’t think so.

Be the best answer and be what people want to share. Do the best you can do for each content like it is the last content you have to do on this earth, leave no doubt, no more questions behind, that’s how you know you have a valuable content.

And remember, more number of content webpages doesn’t mean better overall ranking.
This is also not a number game.
Content is also about quality over quantity!

C2.2 On-page optimisation

If you ever search for or sell stuff on eBay you already know on-page optimisation. It’s all about relevancy of your webpage to the searchers. On eBay you can choose to filter your search by many options like lowest price, highest price, end soonest..and relevancy. Which product title and description contain the most relevant words to what the buyer is searching for will rank the highest. It’s the same concept of how Google sort out the most relevant webpages.

In order for Google to approve that your webpage is worth to rank high on a search term (keyword), apart from having high quality content, it’s all about relevancy.

What makes your webpage most relevant?

It’s all about the keyword text on your webpage and the context of the content (high quality content).


This is the duty of on-page optimisation.

This is the easiest thing you can do in the SEO work. Even my mom knows this. You have to make your webpage relevant to the keyword that people are search for. This is about inserting keywords to your webpage (including any page that can be ranked even a facebook fan page).


It is all about the text on your webpage’s elements. Each webpage needs to show that it’s aiming for specific topic with target keyword inserted. It’s an SEO job to help Google understand your webpage the best you can but without trying too hard. In other words, too many keywords on a webpage would piss off Google. For the whole on-page factor, the idea is to be relevant and natural too.



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Author: Baby Drivers

Never fear before trying it and never stop before it works.

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